Data-Driven: SPOTIFY
The ask
To get people in the US to think about listening to Spotify in the car.
Spotify will integrate the music pin feature in Waze to allow you to send messages through songs when passing by a certain location.
WANT TO SET A VIBE FOR THE AREA YOU ARE IN?
WITH SPOTIFY PINS YOU’LL BE ABLE TO SET A SONG ZONE FOR YOUR FRIENDS TO HEAR WHEN THEY ARE IN 15-MILE RADIUS.
COMMUNITY:
NEVER LET A DRIVING FRIEND FEEL ALONE ON THE ROAD. SPOTIFY PINS WILL ALLOW YOUR FRIENDS TO SEE WHEN YOUR SPOTIFY IS BEING USED IN DRIVER MODE WHICH WILL ENABLE THEM TO DROP A SONGPIN A IN SHOW UP ON YOUR WAZE NAVIGATION WHEN YOU ARE NEAR THE PIN
EXPERIENCE:
WITH SPOTIFY PINS YOU GET MORE OUT OF YOUR CAR RIDE THAN SCHEDULED RADIO AD TIME AND THE HOT 100 SONGS OF THE PAST 6 MONTHS. YOU GET A CHANCE TO SET A SONG THAT WILL FOLLOW YOU ON YOUR ROUTE THIS SONG WILL LET OTHER SPOTFIY USERS KNOW WHAT SONG IS GETTING YOU THROUGH YOUR TRIP
The Idea
Unite through music! With Spotify music pins, share heartfelt messages in song, bridging distances and uniting a harmonious community, no matter the distance.
