Social: Telfar
The Ask
Come up with a social first idea, that makes Telfar the most talked about brand at next year’s New York Fashion Week.
The Idea
Telfar started as a stylist for urban culture/streetwear/ It belongs with the people, not in places of historic gatekeeping
“Transform your selfies with Telefar murals on popular NYC blocks.”
GO TO YOUR NEIGHBORHOOD STREET ART
BRING THE TELFEEZY!!!
POST YOUR PHOTOS ON INSTAGRAM TAGGING TELFAR ALL OVER THE POST
THIS IS A CHANCE FOR NEW YORK TO SHOW OUT WHAT THESE RUNWAY STREETS ARE REALLY ABOUT WHEN IT’S COMES TO NYC FASHION CULTURE. THE BOROUGH THAT RECEIVES THE MOST AMOUNT OF SUBMISSIONS WILL GET TO TELL THEIR NEIGHBORHOOD STORIES THROUGH TELFAR 2024 FALL/WINTER CAMPAIGN. USERS THAT RECEIVE THE MOST INTERACTION FROM THEIR “TELFAR THE BLOCK POST,” WILL GET TO HAVE AN EXCLUSIVE HAND ON THE CAMPAIGN