WE HUMANS MOAN AND GROAN ABOUT LONG WORK HOURS AND THE LITTLE PAY WE RECEIVE. BUT WE NEVER HEAR A PEEP FROM OUR SEA CREATURE FRIENDS THAT GIVE US ENTERTAINMENT AT THESE AQUARIUMS.

FOR THE FIRST DAY OF SHARK WEEK, THE NYC AQUARIUM WILL CART OUT ALL THE SEA CREATURES THAT WORK THEIR AND PUBLICLY WALK OUT IN SUPPORT OF RISING PLASTIC USAGE.

WITH EVERY AQUARIUM TICKET PURCHASED ON THE DAY OF THE WALK-OUT, 40 CENTS WILL BE DONATED TO “THE OCEAN CLEANUP PROJECT”

LIQUID DEATH WILL TAKEOVER THE AQUARIUM ATTRACTIONS FOR THE DAY AND CREATE AN ATLANTIS THEME ACTIVATION TO GIVE THE AQUARIUMS GUESTS OF THE DAY ENTERTAINMENT AND A GLIMPSE INTO THE FUTURE IF WE DON’T DECREASE OUR PLASTIC USAGE.

THE IDEA

In a world where unions represent the voice of overworked and underpaid individuals, we want to shed light on a different cause - the voiceless sea creatures whose oceans we are harming.

LIQUID DEATH HAS TEAMED UP WITH THE SEALIFE AT NEW YORK AQUARIUMS HAVE DECIDED TO DO A PUBLIC SWIM-OUT IN PROTEST TO THEIR SEAS BEING DESTROYED BY HUMAN CONSUMPTION OF PLASTIC.